Service Briefing

Media Planning

Strategic paid media allocation across TV, radio, digital, and mail — matched to your district's voter universe.

What It Is

Media Planning is about putting your message in front of the right voters at the right time through the right channel. We build media plans that account for your district's geography, demographics, media consumption habits, and your opponent's likely strategy.

We don't just buy ads. We engineer media campaigns. Every dollar is allocated against a targeting model built from voter file data, census overlays, and consumption research. TV buys are matched to cable zones. Radio buys are matched to format and daypart. Digital buys are matched to behavioral and geographic data.

Your budget isn't unlimited. Our planning makes it feel like it is.

What You Get

District media landscape analysis
Multi-channel media plan with budget allocation
TV and radio buy strategy with zone targeting
Digital media integration with voter file matching
Mail universe planning and production coordination
Flight scheduling and pacing recommendations

Why It Matters

Texas districts vary wildly from dense urban centers to sprawling rural counties. A state house race in Houston requires a completely different media strategy than one in the Panhandle. Our Texas-specific media expertise means your budget works harder because we know the terrain.